The Brief

To make the Footlong Cookie a top-of-mind snacking choice for young adults, we had to tap into their daily adulting struggles by positioning the treat as the ultimate reward for a long, exhausting day.

The Idea

We leaned into Subway's iconic footlong heritage by visually exaggerating the cookie's endless length to match Gen Z's long, busy days and nights. This playful humour cuts through advertising clutter, turning a simple snack into a highly relatable reward.

Tone of voice

Approachable, fun, relatable, always anchored by "Go Long".

My contributions: Strategy, also contributing to copywriting and merchandise ideation.

Best thanks to Ana and Yasmin for our productive and efficient collaboration!