gemma duong

nice to have you here !!

let me spell out exactly who 

GEMMA is.

I am doing my last year in Bachelor of Communication (majoring in Advertising) at Deakin University. 


I am…


Genuine

As an ambivert, I’m usually the quiet one in the room, but it's not that I'm being shy, I’m just silently observing my surroundings. I believe the most genuine insights come from paying attention to unspoken feelings and observing how people actually interact, which grows my thoughtfulness.

Endlessly curious

This curiosity is why I traded my International Business degree for Advertising. Moving to a new country was a massive turning point that actually fueled my desire to explore the world. Whether uncovering hidden truths about a target audience for a brief or hopping between different libraries across Victoria's suburbs to study, I feel like I'm always on a psychological treasure hunt.

Meticulous

I love beautiful aesthetics, which is one of the reasons why I want to pursue Advertising. But honestly, I'm no design wizard. This led me to Copywriting, where I can channel my perfectionism into creative conceptualisation and crafting a perfect sentence. I’m fiercely meticulous with my words, but completely malleable with my ego when it comes to collaborating and refining an idea.

Melomaniac

A fancy word for being absolutely obsessed with music. From deep-focus writing sessions to zoning out on the train, music is a non-negotiable soundtrack of my life. I find music truly incredible because it touches the deepest emotions inside each person, even though it knows nothing about us.

(5-year-old me moving to the Alibaba beat)

Always seeking balance

I take my work seriously, but I know exactly when to log off. Finding my balance looks like surviving an intense Pilates class, hunting for inspiration with my vintage film camera, or simply grabbing a coffee and wandering around the city.

So… if you're looking for a Copywriter who brings both strategic empathy and an obsession with detail to the table, I'm all ears to hear about your next brief!